Greenpeace Shares a Dirty Little Secret
Watch this amazing Greenpeace video about how global fashion brands are polluting our rivers. If you feel inspired and ready to take action, there’s a few fun things that you can do, including an Instagram competition! You can also read more about Greenpeace Detox campaign victories here.
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As part of its latest creative, ambient campaign designed to mark World Water Day, Greenpeace activists and volunteers plastered cities around the world with posters covered with a special non-toxic ink that was washed away to reveal the fashion industry’s dirty little secret. Part of the ongoing Detox campaign — which has so far convinced big names such as Nike, Adidas and H&M to eliminate hazardous chemicals from their supply chains and products — the posters were put up in shopping centres, by rivers and in other guerilla locations in cities including Stockholm, Bangkok, Madrid and Jakarta. Consumers were then encouraged to take part in washing away the environmentally-friendly, water soluble paint to help raise awareness amongst shoppers and passer-bys about the polluting practices of big brands including Ralph Lauren, Calvin Klein and G-Star, with the dripping paint designed to mimic the hazardous chemicals used by the suppliers of these brands. Source: Greenpeace International
